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Autumn Winter 2022/23 Upcycle Campaign

in collaboration with About3Megawatts, and Atlanta based tattoo artist Swill Roy. The AW22/23 collection explores escapism as an expression of radical reform. Standing as an experiment of dissecting two emotions.

Shop Upcycle Campaign

Lucid Spring/Summer 2022

Delivery one: Socks! For the first drop of Spring Summer 2022, we bring your feet happiness by the hue.

Those who care too much about what they wear know that socks are the ultimate make-or-break item. When chosen perfectly, they exude an attention-to-detail that begets perfection. When dingy, or poorly chosen, they can ruin even the best outfit.

Yet, as crucial as it is, the perfect sock can sometimes be complicated to find. To start, who wants to break the bank on an item that mostly just gets seen by others in an inch-long flash from the top of your shoe to the bottom of your pant? And, what’s more, who wants to think too much about their socks?

Sock Shop

LUCIDBOYO

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