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Lucid FC SS23 Delivery One Video Campaign
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LUCID FC Spring Summer 2023 Delivery One video campaign.
Online Thursday 2nd March, 2023.
All day every day, we getting dressed and doing the commutes again. Designed for daily grind, our first delivery of SS23 brings fourth the ICONIC shapes of LUCID, casual, elevated streetstyle. Fashion for the urban commute.
LUCID's philosophical perspective on design is system design. Recently, the idea of the 24-hour wardrobe developed which gives us a casual, upscale look, layering systems, and appropriate materials for assured and stable resilient individual.
Some of these materials are linked to leisure, light activities, and training while others are linked to traveling and responding to weather through garments — protection, durability, and resistance.
Video shot, directed and edited by William Sittion of Aeromotion. william@aeromotion.co
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