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Preview: Lucid FC Spring/Summer 2023 Delivery One
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LUCID FC Spring Summer 2023 Delivery One video campaign.
Online Thursday 2nd March, 2023.
Collection inspired for daily grind, fashion for the urban commute. All day every day, we getting dressed and doing the commutes again.
LUCID's philosophical perspective on design is system design, it is everyday design.
Since COVID began, the idea of the 24-hour wardrobe developed which means, casual, upscale casual looks, layering systems, and appropriate materials for an assured, stable resilient individual.
Some of these materials are linked to leisure, light activities, and training while others are linked to traveling and responding to weather through garments — protection, durability, and resistance.
shot, edited by Omar Munos
LUCID FC Spring Summer 2023 Delivery One.
Online Thursday 2nd March, 2023.
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