PREVIEW: Lucid FC World Cup 2022
Inspired by the bright colourful heritage behind LUCID, and the wavy history the brand has with football culture. Lucid FC introduce the 2022 Qatar World Cup collection, featuring a fully custom printed football shirt, a wavy crosshatch logo motif trucker cap, and pullover sweater with hood.
Just less than a week away from the official kick off for the controversial 2022 world cup in Qatar. The woven label features a nod to the Qatar mascot 'Labeeb', whom stands as an image for imagination in a somewhat silenced, uncomfortable World Cup for human rights.
The printed textile was created by Chet DeHart (luicd twin) to prove unity and close bonds together, much like Labeeb's message. Encourage everyone to believe in themselves thru prints and textiles with fashion.
Lucid, with its playful heritage, puts forward the same iconography for the 2022 World Cup shirt to evoke the wearer to inspect every individual culture of the world this World Cup!
Lucid FC World Cup 2022 collection available online Friday 18th November at 11am (est).