September 07 2020
In this collection, LUCID FC brings nostalgic psychedelic party nights of the past to the new modern lifestyle. With Lucid's acutely designed garments for every mood represented by recurring vivid color palettes, which connect emotionally to the wearer by providing designs for every mood. Staying ahead of the curb, the S/S21 Collection can be translated everywhere from the club to more relaxed environments, and also to our insular everyday - Zoom calls or at home with our world's current phase of inspirational and informed bugs.
Recreating the adage, “Classic is The New Cool”, the Lucid Twins/designers, Betts and Chet, found inspiration through bringing the post-punk subculture to the present. Shades of marble, granite and concrete and psychedelic inspired prints tinged with an electric colour palette create a modern take on classic silhouettes for their Spring/Summer 2021 collection. The collection is made by hand in Atlanta, staying true to the brand since its inception by supporting the local economy.
Collection due to arrive January thru March 2021,
Lucid FC, Ian Cone
The AmericasMart - location sponsor
Encyclomedia - production studio
Clear Weather - footwear sponsor
Director of Photography:
(Triptych) - Mason Brown
Hakum Lartey, Grace Cox, Bobby Kannady, Colin Scnapp, Travis Arnold, Ronen Schechter.
Hair and Makeup:
Thanks Media Team, Rock and Egg Productions, Encyclomedia Studios, AmericasMast and David Cone Jr.