Join us Friday, the 29th, as we celebrate the inaugural release of Re:Scanned magazine, featuring an exclusive interview with the Lucid Twins. At the Lucid FC HQ 3209 Paces Ferry Place NW. Atlanta, GA 30305. 7-10pm Friday!
Seeking change for yourself -- for the planet, and for the future! Here is a small step to the big shift. Introducing our 2022 Earth Day product launch. Drop online Thursday April 21st @ 8pm (est). More Importantly, every purchase, one tree is planted. If you'd like to donate more than one tree per purchase, we have added the donation product to our e-shop.
The Southern U.S. city is home to thriving entertainment and business scenes, creating a runway for fashion talents to succeed. Feature with Women's Wear Daily. Words by Obi Anyanwu.
Hip hop outlet for the youth, Kids Take Over, pays a visit to Atlanta. They end up at the LUCID FC HQ with Mexiko Dro! It would not have hit without this stop!Watch KTO's interviews with Polo G, NLE Choppa, Sofaygo, Pi’erre Bourne + more
Get an exclusive look at Artist Director Chet DeHart creating an experimental AW 22/23 collection inspired by escapism as an expression of radical reform. Standing as an experiment of dissecting two emotions exclusive behind the scenes look of how the Lucid Twins (Chet H DeHart and Betts P DeHart) direct on showday.
Escapism, Radical reform (in a positive elegant way), trompe l’oeil style are key to the art direction of this collection. Models: Kevin Asante, Bobby Kannady, Cynthia Hill, Teonnie Pinnock, Brandon Beasley, Caugh.MP3, Heth Ables, Amir Crowe.