Blog - What Inspires the Lifestyle

  • CURATED : 003 | FROM DAWN TO DUSKS

    by Betts DeHart

    Winter is ahead, up all night chasing the sun..

    Blurring the lines between form and function, from dawn to dusk explores the intersection of specification-focussed outerwear and fashion-centric sensibilities for the last day of November. 

  • Most Hype Styles of AW 2020 @ Full Circle ATL | Fashion Club

    by Betts DeHart
    Shopping at Full Circle Atlanta | Fashion Club Most Hype Style This Season AW2020   For the newest episode of Lucid FC Fashion Club promotion, th...

  • CURATED : 002 | IN THE FIELD

    by Betts DeHart
    CURATED 002 | IN THE FIELD
    Blurring the lines between form and function, in the field explores the intersection of specification-focussed outerwear and fashion-centric sensibilities for the second term of November.

  • CURATED : 001 | TREK & HIDE

    by Betts DeHart
    CURATED 001 | TREKKING
    Blurring the lines between form and function

  • BTS: THE SS21 RUNWAY SHOW

    by Betts DeHart
    Enjoy our three part behind the scenes exclusive look in to the utter madness behind the scenes of the unique digital fashion week jamboree... It was a mad three weeks of filming, and a long 8 months of designing all coming down to these few moments. 

  • IYKYK - CLEW (LOVERBOY) IN AW 2020 TREKKER CARGOS

    by Betts DeHart

    LOVERBOY.ULTRA, stream his new album now! 

    https://music.apple.com/us/album/loverboy-ultra-deluxe/1529971202

  • Spring Summer 2021 by Lucid FC

    by Betts DeHart

    VIEW THE RUNWAY SHOW NOW.

    LUCID brings nostalgic party nights of the past to the modern lifestyle by infusing verdigris-like neutral mineral palette that connect emotionally to the wearer by design. The collection is easily translated for the zoom call or informed practices saving our environment!

  • Silverback Skills Circuit | Lucid FC x Kitboys Club Football Skills Challenge (s1e3) finale

    by Betts DeHart

    Lucid FC x KitBoys Silverback Skills Circuit Skills Challenge, the finale episode, only one can walk away as the winner. 

  • Vintage Shopping with Lucid Twins @ Drug Store Atlanta

    by Betts DeHart

    The Lucid twins go shopping at Drug Store Vintage, find five pieces and chat about their origin, market price, you know.. whats the story?

    visit Drug Store in Atlanta, everyday in Little Five Points located at 426 Seminole Avenue NE, Atlanta, GA. 

  • A/W In My Mind's Eye (delivery two) online August 13th @ 10am

    by Betts DeHart
    Lucid FC Autumn Winter 2020/21 collection delivery two will be available online Thursday the 13th of August exclusively at shop.lucidfc.us. 

  • Tower Challenge | Lucid FC x Kitboys Football Skills (s1 e2)

    by Betts DeHart

    the second episode, as we test the first touch abilities of our season one contestants.

    Lucid FC x Kitboys take the form of a contest to find the most skillful footballer in the world.

  • IN MY MIND'S EYE AW20/21 editorial by Selena Middleton

    by Betts DeHart

    South London based poet and recording artist, Malachi, photographed by Scottish born director, Selena Middleton. 

    Lucid FC In My Mind's Eye AW20/21 collection July - October 2020.

    Styles arriving as early as July 28th online and in select shops.