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preview shot by Reginald Levy in our Atlanta photo studio.

Modelled by John, Andrew, Dru and Mackie.

Full collection and editorial campaign will release 15th of March online and all retailers.

Chet and Betts, the lucid twins, creative minds behind Lucid FC, join Sekou Thornell, creative director of Kitboys Worldwide, for the podcast with an introspective look into their journeys and inspirations. Three creatives from two different Brands in two different spaces reflect on challenges through their respective industry, celebrity  inspirations and endorsements, and future collaborations. Fusing urban culture and sport, these brands take a unorthodox approach to curated clothing and merchandise.

  Introducing KO, mastermind of Atlanta’s online sneaker marketplace @atatf. @atatf is a community driven by locals spreading entrepreneurship and trends within the sneaker community. Check out the full video here.

In this video, Atlanta event creator Aurielle is seen networking at the Atlanta Streetwear Market and telling us a little bit about her work. Aurielle is pictured wearing FILA x Lucid FC Mindbreaker 2.0 sneakers (available at the Lucid FC exhibition, May 12th) Introducing Aurielle, an Atlanta based event creator that generalizes and conducts art exhibitions experienced around the world, under her community @theartofmetanoia; which brings tomorrow’s visionaries in to one space alongside innovators, progressive believers and anyone looking for a safe, fun celebration. Her selection skills sound off creatives and artist to come, before they are even discovered.