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Jack Harlow "What's Poppin" music video by Cole Bennett Lyrical Lemonade.

who do you think will take the top noms? lets us know, winner takes all!

recently, the twins met up with Atlanta based artist, Wiley. Check out our recent artist feature now...

preview shot by Reginald Levy in our Atlanta photo studio.

Modelled by John, Andrew, Dru and Mackie.

Full collection and editorial campaign will release 15th of March online and all retailers.

Chet and Betts, the lucid twins, creative minds behind Lucid FC, join Sekou Thornell, creative director of Kitboys Worldwide, for the podcast with an introspective look into their journeys and inspirations. Three creatives from two different Brands in two different spaces reflect on challenges through their respective industry, celebrity  inspirations and endorsements, and future collaborations. Fusing urban culture and sport, these brands take a unorthodox approach to curated clothing and merchandise.