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Blog - What Inspires the Lifestyle

  • LUCID FC x TOFU BOYO TOTE BAG GIVEAWAY (September 2021)

    by Betts DeHart
    ENTER OUR TOFUBOYO GIVEAWAY, DETAILS BELOW We teamed up with @TOFUBOYO in hopes to give back to our community. Over the next 14 days, we are ...

  • 4 Essential Layering Pieces: Styling by Carpenodiem

    by Betts DeHart

    Editorial by Chris Polycarpe from Carpenodiem. Model Joe, shot in Atlanta, GA downtown. THE KEY LAYERING PIECES TO HAVE IN YOUR WARDROBE THIS FALL. It's September. Days are getting shorter, leaves are falling from the trees, and temperatures are gradually dropping. It's time to face reality: summer will soon be a distant memory.

  • Nostalgic Future editorial by Tess Rose

    by Betts DeHart
    Presenting Nostalgic Future, by Tess Rose. 
    models, cybertrash, 0l1v14pr4cko, helloanj4li, caughy.mp3, yungpizza 
    Shot in Atlanta, GA featuring Lucid FC mainline and Lucid FC x Tofu Boyo collections.

  • CURATED : 010 | DETAILS IN DENIM

    by Betts DeHart
    CURATED : 010 | FUN IN DENIM
    70’s inspired. Timeless. Made in USA. Workwear. Tailored Fit. These are all fashion words we can use to describe the immersive detailed experience from our iconic denim selections. see what all the talk is about. Follow your fashion sense, be seen, speak with your fashion. Nothing flows better than denim and a graphic t-shirt..

    Shop this weeks top look from the Lucid FC collections online and in store now. 
    photos provided by 24 frames
    models Evan and Alieen Brown

  • LUCIDBOYO: Lucid FC x Tofu Boyo Autumn 2021 Collection Preview

    by Betts DeHart
    LUCIDBOYO: Lucid FC x Tofu Boyo Autumn 2021 Collection Preview, shop the collection early on the NTWRK app, and in Lucid FC retail and e-commerce July 6th. 

  • AW21 FASHION WEEK: JULY 1st 2021 RUNWAY SHOW

    by Betts DeHart
    Here is your invite to our AW21 runway show.
    Slated to showcase and release our collaborative collection with Tokyo, American street artist Tofu Boyo (Oliver Skelton). 
    July 1st @ 5pm exclusively on the NTWRK app. 

  • BABY JUNGLE in Lucid FC runway collection

    by Betts DeHart

    Baby Jungle, recently transitioned to Atlanta from Macon, GA, to pursue his music career. As an adolescent, he would write music, but he didn't take it seriously until he was in the eighth grade.

    Baby Jungle started paying for studio time, and that is when he saw growth. He was motivated to become successful despite how bad life treated him, and was determined to break the cycle of being consumed by street life.

    Being an 18-year-old, Baby Jungle is inspired by the younger generation of Hip-Hop artists such as the late Juice World, Famous Dex, Lil Uzi, Chief Keef, and the OG, Lil Boosie. These artists helped to define his artistry and influenced him to continue making music. Specifically, Juice World allowed him to use music as a coping mechanism and an outlet to express himself. As Baby Jungle continues his voyage to musical success, he aspires to be a successful artist.

  • LUCID GARDEN JUNE 1ST 2021 DROP

    by Betts DeHart

    Just three months ago, we introduced our first ever sister label, “LUCID DREAMS"
    This collection is designed by the twins in London, during the first lockdown. This capsule collection from Lucid Dreams is titled 'PMA' - 'POSITIVE MENTAL ATTITUDE' 

    To follow up from the first collection, we brought the best seller to a fun, bright electric SS T-Shirt, set to bring positivity and warm thoughts to the wearers mental capacity.

  • CURATED : 009 | LIVE FROM ROYAL ALBERT HALL

    by Betts DeHart
    CURATED : 009 | LIVE FROM ROYAL ALBERT HALL (London, UK)
    Royal Albert Hall, one of the most well known concert halls in London, on the edge of South Kensington and Knightsbridge at Hype Park.
    Home of the Brits, and every concert you'd ever imagine, all the stars are here. Follow your fashion sense, be seen, speak with your fashion.

  • AWSTEN KNIGHT IN ROCK SOUND UK MAGAZINE. SS21 MARLBE SET

    by Betts DeHart
    WATERPARKS FRONT MAN, AWSTEN KNIGHT FEATURING LUCID FC SS21 MARLBE PRINT SET IN HIS UPCOMING ROCKSOUND MAGAZINE FEATURE. 

  • TEYANA TAYLOR IN MARBLE PRINT SHIRT

    by Betts DeHart
    🔋 TEYANA'S PRINT HOUSE 🏡 👽🌂🦚🔋
    TEYANA TAYLOR in #LucidFC SS21 Marble Print SS Shirt
    @TEYANATAYLOR

  • IN MY MIND'S EYE | SS21 DELIVERY 5 PREVIEW

    by Betts DeHart
    Drop 5 of the SS21 product launches this week, the 'IN MY MIND'S EYE COLLECTION' has return and will be sold directly to consumer online.
    These UNISEX styles are in the size range is S, M, L, XL. (price range of this collection is $85 to $215).