Blog - What Inspires the Lifestyle

Mar 23, 2023

London Loves | SS23 editorial by Ben Watts

Shot in London, Ben explores what it's like to live on the rave side of life with LOVE. Enjoy the energy, it's electric!

Mar 14, 2023

LUCID CINEMA 9: How to Make it in America

For the ninth LUCID CINEMA, we are watching "How to Make it in America" (season one, 2010), hosted by Chasing Capital. The unofficial @atlantastreetwearmarket pre-program 😜 artwork by @tofuboyo

Mar 13, 2023 | Lookbook

Preview: Spring/Summer 2023 Delivery Three

This time in sweatpants, pullover hoodie, ss tee, and a new pair of shorts. Perfect for the summer commute. Photography by Omar Munoz.

Mar 13, 2023

Spring/Summer 2023 Delivery Three Video Campaign

Drop 3 of our SS23 collection available on our online store, our Atlanta Shop and select Lucid retailers worldwide March 16th. We’re bringing the second wave of our printed set in our iconic orange hue. This time in sweatpants, pullover hoodie, ss tee, and a new pair of shorts. Perfect for the summer commute.

Mar 06, 2023 | Lookbook

Lucid FC SS23 Delivery Two Video Campaign

Drop 2 of our SS23 collection available on our online store, our Atlanta Shop and select Lucid retailers worldwide March 9th. We’re introducing our new signature bag, the mesh 'sacoche' sling bag, the first edition of our printed set, and the Bag Charm, new socks. Perfect for the modern commute. Check out the full collection on our website.

Mar 06, 2023

Preview: Lucid FC Spring/Summer 2023 Delivery Two

LUCID FC Spring Summer 2023 Delivery Two campaign.

Online Thursday 9th March, 2023.

Mar 03, 2023

Howell Mill Community Arcade Five March 18th: c...

Our community based market style event is back!

March 18th, 2023, the market returns!

at 1115 Howell Mill Rd NW (at the Interlock)

Feb 27, 2023 | Lookbook

Lucid FC SS23 Delivery One Video Campaign

LUCID's philosophical perspective on design is system design, it is everyday design. LUCID FC Spring Summer 2023 Delivery One video campaign. Online Thursday 2nd March, 2023.

Feb 27, 2023

Preview: Lucid FC Spring/Summer 2023 Delivery One

LUCID FC Spring Summer 2023 Delivery One.

Online Thursday 2nd March, 2023.

Some of these materials are linked to leisure, light activities, and training while others are linked to traveling and responding to weather through garments — protection, durability, and resistance.

shot, edited by Omar Munos

Feb 23, 2023

Meet our Atlanta Studio Staff

A solid foundation for the studio.

1-8pm Thursday thru Sunday

at 1115 Howell Mill Rd NW, Atlanta, GA 30318.

Feb 21, 2023

LUCID CINEMA 7: Godzilla (1954)

Taking place the 23rd of February at 7pm in our new Lucid FC studio in West Midtown Atlanta. For the seventh LUCID CINEMA, we are watching "Godzilla" (1954), hosted by our best friend, TOFUBOYO.